How to access additional revenue streams in sports with wearables and live-streaming

In an era when sports enthusiasts are increasingly turning to live-streaming for their sporting fix, MPAX is raising the bar by revolutionizing the way we experience sports. The convergence of live streaming and wearable technology is set to transform the sports industry, providing fans with unprecedented access to their favorite athletes and behind-the-scenes action. With projections showing substantial growth in the sports online live video streaming market, the future’s looking bright for MPAX and the sports tech evolution it champions.

Sports and live streaming: viewership expansion and monetization opportunities

Live streaming has effectively demolished geographic barriers, enabling fans from across the globe to tune into their favorite sports events via their preferred devices. A shift from television to live streaming is underscored by compelling numbers. According to a Nielsen report, live sports account for 85% of watch-time among the most avid fans. This global reach is not just expanding audiences — it’s also driving substantial advertising and sponsorship deals. In fact, according to a PwC Sports Survey, media rights, which include live streaming, are set to become the largest source of revenue in sports by 2023.

Now, imagine all those viewers being offered an opportunity to tune into pre and post-game action through the eyes of their favorite sports star. That’s where wearables step in.

Wearables: personalizing fan experiences

We are witnessing a phenomenal synergy between wearables and live streaming — a duo that’s redefining fan engagement and opening up lucrative revenue streams. With wearables expected to become a $25 billion industry by 2025, according to CCS Insight, and the live streaming market projected to hit $247 billion by 2027, as per Grand View Research, the potential for monetization is vast.

But the real game-changer here is how wearables can personalize the fan experience. For instance, getting an insight into a changing room action through the eyes of Christiano Ronaldo or the pep talk before a game from FC Barcelona captain Sergi Roberto. Such immersive experiences take fans closer to the action, and they’re willing to pay a premium for it. By leveraging subscription models or pay-per-view access to this exclusive content, sports organizations, and individuals can tap into a new revenue pool.

MPAX in the sports industry

The sports online live video streaming market has witnessed exponential growth over the past few years. According to a report by Researchandmarkets, the market alone is projected to reach a staggering USD 87,338.11 million by 2028. This figure represents a fourfold increase from its 2020 value, highlighting the growing demand for live sports content online. As sports fans increasingly embrace digital platforms for their viewing pleasure, companies like MPAX are well-positioned to cater to this burgeoning market. What truly sets MPAX apart is its ingenious integration of live streaming and wearables.

Through wearable devices, fans can access unprecedented perspectives and insider insights. From viewing the pre-game rituals of their favorite athletes to experiencing the intensity of the locker room moments before a big match, or even joining their favorite athlete’s breakfast table, MPAX is bringing fans closer to the action than ever before.

The technology allows fans to be more than just spectators; they can become participants in the lives of the sports stars. With exclusive access to content that was previously hidden from public view, fans can gain a deeper understanding of their beloved sports and the personalities that make them great.

In addition, the exclusive content is not limited to personal moment experience.

MPAX creates numerous opportunities for the streamers to monetize the pre and post-game content, including…

• Subscription-only stream
• Donation-based stream
• Sponsored ad revenue
• Live commerce

Whilst the first three monetization opportunities are familiar to most, opening up vast revenue streams to the streamers and the representing clubs, live commerce is yet another innovative way to unlock the hidden ways of sports content monetization.

Live commerce is gaining huge attention with the most recent example being the 2023 Super Bowl online sales during the NFL final’s live streaming — but more about it in the following article, so stay tuned and follow MPAX for regular updates and insights in the industry.

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